“Ordonomics” is a research program that has been developed at the Chair of Economic Ethics at Martin Luther University Halle-Wittenberg. It holds that business actors (persons and organizations) can employ morality as a “factor of production”, and that business ethics can be based on a specific rational-choice analysis that is fully in line with the established tradition of economic thinking. With regard to practice, the main point is that ordonomics offers a guiding concept for creating win-win solutions that help business firms to do well by doing good. With regard to theory, ordonomics offers a conceptual framework for business ethics that makes ethics and economics coherent and mutually compatible with each other.
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